IOVC Internet

Internet.  Internet.  Internet.

Before you send off your requirements to a website designer, or even set out to accomplish the task yourself, you need to take the time to understand what is the required process and set of tasks. This is the only way to address all your concerns.

Internet

So you have your business up and running.  How are you going to get the word out? How are you going to attract new customers?  How are you going to make yourself more accessible to your existing clientele? 

Internet.  Internet.  Internet. 

What is the goal of your website?

The goal of your site will help determine the direction the designer and the direction your website activities will take when putting together your website.  There are many functions a website can accomplish for you: 

• To give your potential customers a glimpse of what product or service you are offering.

• To offer your potential clients a trial online version of your product or service.

• To inform your public of upcoming sales, events, promotions, etc.

• To offer better customer or technical support.  The internet allows you to provide 24/7 support.

• To educate and inform the public about your cause.  You can setup an online petition or have visitors sign-up for a membership.  This will generate publicity. 

• To open up a discussion or chat room regarding your product or service.  This will generate traffic to your site and also increase your sales.

• To give your customers easier access to what you have to offer without them having to leave their house.  You could offer downloads for e-versions of your reports or books, or set up an e-commerce shopping cart.  Not only does this open your business up to the local market, but to an international clientele as well.

What will be your domain name?

In real estate, they say location is everything.  With the internet, it’s all about the name.  It is important to choose a name that will reflect the professional nature of your business; that will be catchy and easy for your customers and potential customers to remember; and that will be indicative of the product or service that you are offering.  Remember your domain name will be a key internet marketing component, therefore you must choose wisely.   

Who will be your visitors?  What will they be looking for?

For marketing purposes, it is very important to keep track of who your visitors are, where they are coming from, how they found your site, and what they are looking for.

First impression is the last impression. 

When dealing with the content of your site, you must keep in mind that for a lot of your potential clients, this is their first encounter with your business.  Therefore, you must provide content that will effectively capture their interest, meet their expectations, by relaying the information they are looking for, build a rapport, and essentially convince them that your product or service is the best that is out there.

What is your price range?

Believe it or not, you can get a professional looking and functioning website for zero, for 500 and or under a $1000, without having to compromise the basic principles of website design:

• Easy to navigate pages

• Fast loading time

• Compatibility with most browsers and computer systems

 Here we make it our mission to help you find the most affordable web design package that will meet all your needs. 

What internet marketing strategies should you use? If I build it, they will come 

Unfortunately this does not work in the world of internet marketing.  You must take an aggressive approach to generate traffic to your site.  Through our professional consultation, we will educate you on the various internet marketing techniques available, and help you choose the strategies that are best for you.

Before promoting your business online, there are a few key issues that you’ll need to address. Why not take a quick quiz and get access to free resources that can help stimulate your thinking? Can you answer the following questions?

Take a quick survey to get access to a free PDF.